Lead engine + SK AI outreach
Your Apollo filter, built and run by someone else
Apollo is a good tool and a bad use of your week. The data is there. What is not there is the hour you need to build a saved search properly, the discipline to rebuild it as your market moves, and the follow-through to export, check and hand the results to somebody who will call them.
Most teams buy a seat, run a handful of searches in the first month, and then the seat sits there. That is not a failure of Apollo. It is a failure of the repeat.
Somykida runs Apollo for you as a service. We build the buyer filter around your market, run it, deliver the output, and do it again on the schedule you set, as often as daily. Roughly 50 high- and medium-traffic companies per run, matched to a profile built for your business rather than a template.
Where Apollo ends and we begin
Apollo is the source of record for the data. We are a user of it, not a reseller, and we claim no partnership with the company behind it. Being clear about that matters, because a lot of "Apollo services" are really a VA clicking export.
The work we actually do sits in three places.
The filter. Anyone can type an industry and a headcount into Apollo. A filter that produces accounts worth calling is narrower: it combines the right industries, the sizes where the buying decision actually happens, the roles that sit next to it, and the signals that separate a company with a reason to talk from one that merely matches a description. We build that with you, from what you already know about your best customers.
The repeat. Runs are scheduled, not remembered. As often as daily, on your cadence, with nobody on your side chasing it.
The tuning. Filters rot. Markets shift, you win a segment and want more of it, a source starts returning noise. We adjust as the runs come back.
Optionally, the last mile. The SK AI outreach tier takes each new run and works it: first touch, follow-up, replies surfaced back to you. That closes the gap between a list in a sheet and a conversation.
You could do this yourself
Honestly, yes. If you have a couple of hours a week and the discipline to spend them on sourcing every week, you can run Apollo well and you do not need us. Most people who ask us this question have not run a saved search in the last month, and that is the whole test.
What you are buying is not access to Apollo. It is the filter design and the fact that the run happens whether or not your week goes to plan.
How a run works
We build the filter around your business. Each run pulls roughly 50 qualified leads through Apollo. It repeats on your schedule. And if you take the outreach tier, SK AI opens each new lead automatically and surfaces the replies.
Who it is for, and who it is not for
For teams that already think in Apollo terms, know their market, and want the sourcing handled without adding a person or a tool stack.
Not for anyone who needs closed deals rather than conversations. We fill the pipeline. The closing is your sales team's job, always.
What it costs
$650 a month for the Lead Engine: daily runs, up to ~50 leads per run, filter tailored to your market.
$1,950 a month for Lead Engine plus SK AI Outreach: the same runs, with the outreach worked for you.
Monthly retainers, both of them. No per-lead rate, no seat licences, nothing to install.
FAQ
Will this close deals for me?
No. It produces companies worth talking to and, on the higher tier, opens the conversation. Closing stays with your team. Headwall Logistics, a Denver 3PL, landed a contract worth over $3 million a year within three months, and their own sales team closed it. That split does not change for anyone.
Do I need my own Apollo subscription?
No. The sourcing runs on our side and you receive the output. If you already have a seat, nothing about this conflicts with it.
Are you affiliated with Apollo?
No. We use Apollo as our data source. We are not a reseller and we do not claim a partnership with them.
How is the list delivered?
In the format your team already works in, a sheet or a CRM-ready file. There is no new dashboard to learn.
Other ways to look at this
If you want to know how we would build the filter for your market, tell us who you sell to.
Get a tailored run