Lead engine + SK AI outreach
What done-for-you lead generation actually includes
"Done for you" is the most overused phrase in B2B sales services. It can mean a list, a sequence, a dashboard, a set of appointments, or a monthly invoice with a login attached. So it is reasonable to read the phrase and still not know what you are buying.
Here is our version, stated as plainly as we can. Somykida runs a lead engine for you. We build the buyer filter around your market, run it against Apollo, and hand back roughly 50 high- and medium-traffic companies per run, repeating on a schedule you choose, as often as daily. Everything before the conversation is ours. The conversation and the close are yours.
What we actually do
We design the filter. You tell us who you sell to, what makes an account worth a call, and which accounts waste your team's time. We turn that into the profile the engine runs on. It is built for your business, not taken off a shelf.
We run it. Each run sources roughly fifty companies through Apollo, matched to that filter, and the run repeats without anyone on your side remembering to start it.
We tune it. As results come back and your priorities move, the filter changes with them.
We hand it over. The run arrives in the format your team already works in, a sheet or a CRM-ready file. There is no dashboard to learn.
Optionally, we work the list too. The SK AI outreach tier picks up each new run and opens the conversation: first touch, follow-up, and replies surfaced back to you.
What we do not do
We do not close. We sell pipeline, not closed revenue, and that is not modesty, it is the actual boundary of the service. Our one real result makes the point. Headwall Logistics, a Denver 3PL, landed a recurring contract worth over $3 million a year within three months of working with us. Our engine produced the opportunities. Headwall's own sales team closed them. That is the only client result we will cite, and it is a good illustration of where the work splits.
We do not replace a salesperson. If nobody on your side can follow up within a few days of a run landing, the list will age and you will be paying for a spreadsheet.
The three things you are probably comparing
Agency retainers vary enormously in what they cover, which is why the boundary above matters more than the label. Ask any of them, including us, exactly what happens after the list is delivered.
A freelance list-builder or SDR can be cheaper per hour and is a real option, with the usual trade-off: you are managing a person, the filter lives in their head, and continuity depends on them staying.
A full-time hire is a bigger commitment than $650 a month and comes with management overhead on top. It makes sense once lead volume is a permanent, full-time need. Below that, you are paying for capacity you cannot fill.
Who it is for, and who it is not for
For founders selling directly, sales leads, and small sales teams that already know their market and can act on new accounts quickly.
Not for businesses with no one to follow up. That is the honest filter, and it is the one that protects you from buying something you cannot use yet.
What it costs
The Lead Engine is $650 a month: daily runs, up to ~50 leads per run, filter tailored to your market.
Lead Engine plus SK AI Outreach is $1,950 a month: the same engine, with SK AI opening every new lead, following up, and surfacing replies to you.
Both are monthly retainers at the prices above. There is no per-lead rate to work out.
FAQ
Will this close deals for me?
No, and any supplier who says yes is selling you something they cannot control. We fill the pipeline; your team closes. Headwall's $3 million a year contract was closed by Headwall's salespeople. What we remove is the part that stops most small teams: there not being enough of the right companies to call.
How is this different from hiring an SDR?
An SDR is a person you hire, manage and keep busy. This is a repeating sourcing job with a fixed monthly price, and it does not need managing. If you need someone on the phone full time, hire that person and use this to keep them supplied.
Do I have to take the outreach tier?
No. Starting with the list is the sensible default. The $650 tier is a complete product: filter, runs, delivery. Add SK AI when the follow-up is the thing slipping.
What do I have to do each month?
Read the run, decide which accounts matter, and contact them. Plus a short conversation with us when the filter needs adjusting.
Other ways to look at this
If you want to see the filter we would build for your market before deciding anything, tell us what you sell.
Get a tailored run