Lead engine + SK AI outreach
What a B2B lead generation retainer costs, in full
Most lead generation companies will not put a price on their own website. You fill in a form, take a call, and find out the number after you have described your business to a stranger. That is a reasonable thing for them to do and an annoying thing to go through when you are only trying to work out whether this is in budget.
So here is ours, with no form in the way.
The two retainers
The Lead Engine is $650 a month. Daily runs, up to ~50 leads per run, sourced through Apollo, with the buyer filter built around your market and adjusted as your priorities move. The output arrives in the format your team already works in.
Lead Engine plus SK AI Outreach is $1,950 a month. The same engine, plus our in-house outreach system opening every new lead automatically: first touch, follow-up, and replies surfaced back to you as real conversations.
Both are monthly. That is the whole price list. There is no per-lead rate, and the published number is the number.
The volume and cadence in that first line are what the price covers: daily runs, up to ~50 leads per run. A full-volume client cannot take unlimited runs against a flat monthly fee, and we would rather say that on the page than in a contract.
The terms, before you ask
Three things about how the retainer works, said here rather than saved for a call, because they are usually where a lead generation quote gets awkward.
Month to month. There is no minimum term and no lock-in. You are not signing a six-month contract to get a price we already published. If it stops earning its keep, you stop.
No setup or onboarding fee. The first month costs what every month costs. Nobody should charge you to be told what you are buying.
Apollo access is included. You do not buy your own Apollo subscription and you do not need to know how it works. The sourcing sits inside the monthly price.
That combination is uncommon enough to be worth checking for in whatever else you are comparing. A setup fee plus a six-month term is a very different commitment from a published monthly price you can leave.
What the monthly fee buys
The filter. Built for your business, from what you already know about your best accounts, not pulled from a template.
The runs. Roughly fifty high- and medium-traffic companies per run, repeating on your schedule.
The tuning. Filters decay. Ours get adjusted as results come back and your priorities change.
The delivery. A sheet or CRM-ready file, in whatever shape your team already uses.
On the higher tier, the outreach. SK AI works each new run so the list turns into conversations rather than a file nobody opens.
What it does not buy
It does not buy closed revenue, and no honest supplier will sell you that. We sell pipeline. Your sales team closes. Headwall Logistics, a Denver 3PL, landed a recurring contract worth over $3 million a year within three months of working with us. Our engine produced the opportunities and their sales team closed them. That is the only result we cite, and it is one client's outcome, not a forecast for yours.
It also does not buy a sales team. If nobody on your side can work the leads, the retainer will not pay for itself.
Five things to check in any lead generation quote
First, what counts as a lead. Ask for the definition in writing. A name with no role, no company size and no reason to be on the list is a record, not a lead.
Second, who owns the data and whether you can keep it. You should be able to take your list with you.
Third, what happens in month two. Anybody can deliver once. Ask what changes, what gets tuned, and who decides.
Fourth, what you still have to do. If the proposal is vague about that, assume it is everything after the list lands.
Fifth, whether the price is per lead or flat. Per-lead pricing sounds flexible and usually means your cost rises exactly when the leads start working.
We are comfortable being held to all five of those.
Who it is for, and who it is not for
It is for a business that already has somebody selling, and needs a steady supply of the right companies to sell to. Founders selling directly, sales leads, small teams with a working sales motion.
It is not for a business with nobody to follow up. A retainer buys runs, not a sales function. The most reliable way to waste $650 a month is to buy it with no one on the other end of it.
Which tier you actually need
If the follow-up is already handled by someone with time to do it, $650 is the right starting point and the list alone is worth the money. If the follow-up is the part that keeps slipping, the $1,950 tier is the one that fixes it.
We cannot tell you which until we know your market and your capacity, and we will say so rather than upsell you into the larger number.
FAQ
Will this close deals for me?
No. A retainer buys runs, not revenue. We fill the pipeline and your sales team closes, which is exactly how Headwall's result worked: our engine produced the opportunities, their people closed a contract worth over $3 million a year within three months. If you need someone to close, that is a hire, not a lead engine.
Is there a contract length or a minimum term?
The price is a monthly retainer. Ask us about term directly when you enquire and we will confirm the current terms in writing before you pay anything. We would rather you had it in writing than assumed it from a page.
Why is the outreach tier more than double the engine?
Because it is a second system doing a different job: it opens every lead, keeps the follow-up going, and handles replies. The engine finds the right companies; the outreach talks to them. If you only need the first part, take the $650 tier.
Can I start on the cheaper tier and move up?
Yes. Starting with the list is a sensible way to buy this, because it is the part that is hardest to do in house and the easiest to judge. Adding the outreach later is a normal thing to do.
Other ways to look at this
If you want a real answer for your market, including the filter we would build and how often we would run it, tell us what you sell.
Get a tailored run